2010 - Present
News360 is a startup dedicated to changing the way people find and consume content. In the words of Robert Scoble - "News360 is changing the content delivery game".
With 5M users on iOS and Android, the News360 app uses AI technology to learn what each user is interested in, and creates a uniquely tailored stream of stories, just for them. As you read, our personalization platform understands your habits and behavioral patterns, and keeps adjusting News360 so that the more you use it - the smarter it gets.
News360 uses the same technology to help consumer brands reach a targeted and engaged audience with the content that they are creating. By working together with News360, their branded journalism is distributed, clearly marked as content promoted by the brand, only to people who are actively interested in it, and where it has the most opportunity to generate a positive brand experience. The results are a way of reaching the consumer that generates 5-10x more engagement than other content distribution services.